3 Deceptive Olive Oil Marketing LIES, Revisited

It’s been almost a year since I wrote the original article, which blew up on social media.

In that article I unveiled the lies that many North American olive oil importing companies tell their customers in order to make more money delivering inferior product.

Many of the myths and lies surrounding olive oil, particularly as they relate to storage and extraction, have been carefully designed to maximize profits from unsuspecting consumers unfamiliar with the inner workings of extra virgin olive oil production.

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Olive Oil Is Not A Luxury Good

How many “olive oil cabinets” have you come across?

I come from a family that owns nearly 8,000 olive trees on the Dalmatian coast of Croatia, and I can tell you, I’ve never come across a single, gold-plated olive oil display case.

When you look beyond the very modern, very masturbatory awards shows and sommelier schools that have cropped up in just the past few decades, olive oil generally doesn’t become more interesting the more money you make.

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9 Reasons Why Extra Virgin Olive Oil Is Nature’s Ultimate Superfood

I was born in Canada but my body was crafted in the Balkans, just like my family’s extra virgin olive oil. In fact, several millennia of inter-glacial Big Game hunters precede me. When I discovered that my ancestors drank olive oil daily, then sparred with Mammoths and saber-toothed tigers, I simply stopped questioning why people complement me for my radiant confidence and smooth beige skin. Real oils.

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Olive Oil Busters: Episode 1 — Emma Olive Oil

For the first episode of Olive Oil Busters, I wrote a thread on Twitter documenting Emma’s conflict with the Canada Food Inspection Agency. I talked about what to watch out for as a consumer of extra virgin olive oil in general.

I’ve finally had some time to review that thread, which got quite a bit of engagement. In this first Olive Oil Busters blog post, I’ll review that initial Twitter thread.

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