3 Deceptive Olive Oil Marketing LIES, Revisited

It’s been almost a year since I wrote the original article, which blew up on social media.

In that article I unveiled the lies that many North American olive oil importing companies tell their customers in order to make more money delivering inferior product.

Many of the myths and lies surrounding olive oil, particularly as they relate to storage and extraction, have been carefully designed to maximize profits from unsuspecting consumers unfamiliar with the inner workings of extra virgin olive oil production.

Continue reading

Olive Oil Is Not A Luxury Good

How many “olive oil cabinets” have you come across?

I come from a family that owns nearly 8,000 olive trees on the Dalmatian coast of Croatia, and I can tell you, I’ve never come across a single, gold-plated olive oil display case.

When you look beyond the very modern, very masturbatory awards shows and sommelier schools that have cropped up in just the past few decades, olive oil generally doesn’t become more interesting the more money you make.

Continue reading

Croatian Selo Snack: Garlic Dill Croatian Flatbread

Last week we played around a little and mixed a bit of everything from the Mediterranean, including bread, cheese and olive oil, into a fusion eggs benedict. This time we’ll go with something a little more authentically Croatian, a Croatian flatbread.

This week’s snack is a simple and extra-flavorful homemade garlic and herb seasoned Croatian flatbread recipe. In Croatia, we call it lepinja. This flatbread is a great appetizer, snack or hors d’oeuvre for a party, and it’s a relatively quick recipe that can be ready in just under 45 minutes

The reason I chose dill for this recipe (it’s called kopar in Croatian) is because of how commonly it is grown in gardens in the old country. I fondly remember picking dill in the summers with my Baba on mornings where she would make fresh flatbread.

Continue reading

Croatian Selo Snack: Mediterranean Eggs Benedict

I’ve been posting Selo Oils-inspired snacks on both my Twitter timeline and here on the blog for the last few months.

Going forward, they’ll be available both here and on our mailing list. Make sure to sign up so you don’t miss out. I’ll send you a free snack idea recipe to go with your olive oil every Friday morning.

This week’s snack I dub, “Mediterranean Eggs Benedict.”

Continue reading