It’s been almost a year since I wrote the original article, which blew up on social media.
In that article I unveiled the lies that many North American olive oil importing companies tell their customers in order to make more money delivering inferior product.
Many of the myths and lies surrounding olive oil, particularly as they relate to storage and extraction, have been carefully designed to maximize profits from unsuspecting consumers unfamiliar with the inner workings of extra virgin olive oil production.
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